Campus Sustainability Week campaign

SAMPLE — replace with a real project. A week-long student campaign that doubled event turnout through Instagram storytelling and local media outreach.

Client: VCU Office of Sustainability (class project)
My role: Campaign lead, team of 4
Date: April 2026

Campaign planning
Social media
Media relations

Campaign poster mock-up

2x event turnout vs. last year
3 local media mentions
18k Instagram impressions

The challenge

Describe the situation in two or three sentences. Who was the client, what problem did they have, and why did it matter?

Research and strategy

What did you learn about the audience? What was the key message, and why did you choose the channels you chose?

What I did

Wrote the press release and pitched it to three local outlets
Planned a two-week Instagram content calendar
Coordinated with student organizations to co-host events

Results

Explain the numbers above and what you would do differently next time. Recruiters love a short, honest reflection.